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This is your moment to show up for the industry that showed up for you.
You've changed lives from behind the chair, in the spa room, in the classroom, and in your community. Now it's time for the world to know what you already know —
Beauty & wellness professionals are a critical part of education systems, society, and communities. This career path provides financially affluent careers and employment opportunities for so many. A single salon, spa, or school impacts thousands of lives.
And right now, it needs you.
Because of a federal regulation called the Gainful Employment rule.
This new rule could prevent 92% of accredited schools access to vital student loans and grants that are essential for people wanting to pursue a career in beauty, barbering and wellness. This Gainful Employment rule compares full time earnings of high school graduates 10 years after graduation to beauty school students 3 years after graduation and doesn't account for:
This is bad for future students, beauty schools, salons, barbershops and beauty businesses because it eliminates access and choice!
Which means the student who couldn't afford a four-year university, who found their path behind the chair or at the treatment table — loses that path entirely.
The beauty and wellness industry employs millions. It creates business owners, entrepreneurs, and community pillars — the majority of them women. It is one of the last true middle-class pathways for people who don't fit the traditional mold.
If we stay quiet, we lose it.
You hold space for countless clients. You employ teams. Schools employ teachers who create the future workforce. You create a space for thousands of people in your community to heal and feel beautiful.
You build businesses, employ teams, pay taxes, and transform lives — one chair, one table, one classroom at a time.
Today, we change that.
Here's how you can take action and help!
This is how movements are made. Not by politicians. By REAL people.
No script needed. No fancy equipment.
Just a marker, some paper, and your truth.
Follow the format below.
Write each one on its own piece of paper — then hold them up one by one.
Because the beauty industry doesn't just make people look good.
It makes people feel safe. It builds careers. It changes families.
It transforms communities. It changes lives financially — every single day.
And it's time the world knew.
This industry was built by the people the world forgot to count. Here's what the numbers actually say.
Source: PBA Economic Snapshot of the Beauty Industry, 2025
We are not a luxury industry.
We are mothers who became business owners. Immigrants who found a path when no other door was open. First-generation entrepreneurs who built something from nothing — with a pair of scissors, a bottle of nail polish, a license, and a dream.
We are the ones our clients call when they find out they have cancer. When they're getting married. When they've left an abusive relationship and need to feel like themselves again. When they're grieving. When they're celebrating. When they just need someone to listen.
We are caregivers who happen to also be beauty teachers & salon/spa CEOs.
We employ families. We pay taxes. We pour back into our communities. We mentor the next generation. We show up — for our clients, our staff, our students, and each other — every single day.
These are not just statistics. These are people! And federal regulation is about to shut the door on all of them!
"We know the impact beauty pros have on the world, and now it's time to prove it!"
— Elizabeth FayeNow is the time to
share your story.
Drag photos around the board like a real cork wall. Scroll sideways to explore — only part of the board fits on screen at once. Pin your own snapshot below.
